Why You Should Be Managing Your Own Social Media
I am a marketing strategist – in a nutshell I help businesses and brands market their products and or services online. This is accomplished through setting up sales funnels using PPC, organic traffic, and effectively engaging their target audience using social media.
After doing the same thing day in and day out for so many years I have discovered a pattern. businesses that manage their own social media tend to generate better results and they build better longer lasting relationships with their target audience.
In this article I am going to share 4 reasons why it is crucial to manage your own social media. I am going to also give you 5 simple to follow strategies to help you improve your leads using social media.
Top 4 Reasons You Should Be Managing Your Own Social Media
NO ONE KNOWS YOUR BUSINESS BETTER THAN YOU DO
As the owner of your business, you have your finger on the pulse. You know the ins-and-outs. Although I offer a ton of value to businesses, there is no way that myself or any other third-party could know what goes on in the daily life of your business.
YOUR BUSINESS IS CONSTANTLY EVOLVING
Having a marketing strategist such as myself manage your social media is fine. However, it would be impossible to avoid coming across a little robotic. Whenever I manage a businesses social media, I demand that I have someone that I can interact with from the business that can add impromptu posts, to bring that personal feeling to the target audience.
NO ONE IS MORE LOYAL TO YOUR BUSINESS THAN YOU
As a marketing strategist my job is to create a set amount of posts, over a predetermined amount of time. Since I manage a number of clients accounts, I do not have wiggle room to go against the terms of the agreement. You or your team member have the flexibility to be on the lookout for industry breaking news, or informative content that would add value for your followers.
NO ONE CAN COMPETE WITH YOUR PASSION FOR YOUR BUSINESS
Although I love my clients to death, and I have had lunch with them, and have even been invited to a few weddings, my relationship with you has a deadline. I recommend that you or someone from your staff with the passion for both your business and social media manage your accounts.
5 Crucial Tips For Managing Social Media
What To Post On Your Social Media Accounts
I cannot begin to tell you how many times I see business owners with little or no activity on their social media accounts. The reason is they are posting content that benefits them, and not their consumers. Nobody wants to constantly hear “BUY MY STUFF, GIVE ME YOUR MONEY, BLAH, BLAH, BLAH”.
It is crucial that you share things that the CONSUMER cares about. You have to post content that is meaningful to your target audience – be it funny, informative, cutesy, or technical. Getting the tone and format of your posts right can take some time as you must feel your way into your user’s mind. Once you start to understand what approach (including frequency) is working best, you can tailor your updates to that ideal audience and you will soon see great results.
Must Have Tools For Social Media Management
IFTTT (IF THIS THEN THAT) is what I call an automation hero. It allows you to automate social media queries and tasks you’d normally have to do manually, using a basic “IF This Then That” formula (where the company takes it name from). Here is an example of what I am talking about, you can tell the software, “IF someone mentions my company on Facebook, THEN send me an email.” Tell IFTTT what you need done, and it is set until you say no more. It is free to try, and I strongly suggest that you go give it a try.
The appearance of your social media accounts should be consistent. A user should immediately recognize your business no matter what social media platform they are on. This can be easily accomplished by using the same colors, and logo placement.
When designing the cover for your social media account, try to add a call to action, e.g. call today, visit our website, make sure to follow us. I think you get the idea.
Hashtags Are Critical
More about how to put hashtags to work for you. Hashtags can either be created by average users or by companies themselves to support their specific campaigns. Some people have created hashtags and set new trends by accident. But companies with a large following should develop their own specific hashtags as a way to create traction around their brand.
Managing a hashtag is not just about putting it out there and adding it to all your future posts. Think of it the other way — search for it and see who is using it and do not hesitate to engage in a thread created by someone else. You will be surprised how grateful the average customer will be when their post is liked and commented on by the company they mention. Or how impressed they will be by a prompt and helpful response from your customer service department to their posted complaint. These are the kinds of things that get people talking about your company online, and that can result in great PR for you if handled properly.
Automate Your Social Media
We offer access to an online platform that will allow you to manage Pinterest, Facebook, Twitter, Tumblr, Linkedin, and Instagram all from one place. You can schedule your social media posts days, weeks, or months in advance. The best feature is the software will help you find highly targeted content to post and schedule. It has a built in search that does 90% of the work for you.
We charge $500 per social media account that we manage. You can do the same thing that we do yourself and save money. Currently we are running a special… Instead of paying $97 a month, we are only charging a onetime fee of $97. That’s it! We recommend that you Check out the demo of the software so that you can see it in action and how easy it is to use.
WATCH DEMO VIDEO
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