Rapportive is a free Gmail add-on that provides contact information right in your inbox. As you can see in the screenshot below, you can automatically see a contact’s picture, job title, location, and social media profiles. In your inbox view, you can even click on any of the social media links to be automatically directed to a contact’s social profile. When you’re communicating with sales leads, not only can Rapportive help you visualize who you’re communicating with, but it also allows you to go to a lead’s social profiles to get further context on who they are and what they’re interested in.
2) LinkedIn Advanced Search
LinkedIn is one of the most effective social media tools available for sales reps. Using its advanced search feature, you can specify your search for prospects or context on potential customers through specifications such as keywords, relationship, industry, or location.
3) SalesLoft Prospector
If you want to generate a custom list from your LinkedIn searches, SalesLoft Prospector is a Chrome extension that allows you to actually build prospect lists by searching through LinkedIn profiles. The exported list can then help you begin tracking down prospects and contact those in segments pertinent to your business.
Boomerang is a Gmail tool that allows you to draft and schedule an email for later. So rather than hitting send right away, you can use Boomerang to schedule it for a later send. For instance, imagine being on a sales call and wanting to follow-up with a prospect. The prospect’s information is fresh on your mind on the call and you want to ensure you get in touch with them ASAP, but that doesn’t mean you should bombard them with a message right away. Using Boomerang, you could draft your follow-up response right after the call, but schedule it to go out at time convenient for you and the prospect. This shows you invested time in communicating with them without seeming too forceful.
5) Sales Search
Sales Search is another Chrome extension. Rather than copying and pasting terms you find on a prospect’s site or any other location into a search engine, you can simply highlight the key phrase and right-click to search for more information around it. For example, you land on HubSpot’s site and want to learn more about social media. All you have to do is highlight the words “social media,” right-click, and use the extension’s search options to get further insight. Ryan McDonald, a channel BDR at HubSpot, says Sales Search is “helpful when looking at leads in Salesforce because you can just highlight the name in the lead record and quickly pull up their LinkedIn profile.”